Are you just starting a business? Surely you are looking for what kind of marketing method is right for marketing your business!
Advice from Binar, it’s a good idea to consider a digital marketing strategy for your business! Because of what? In the era that is now all digital, the behavior of producers and consumers has almost all changed towards going all digital. You certainly don’t want to be left behind right?
From the producer side, both small entrepreneurs such as MSMEs to large-scale companies such as corporate companies have started implementing digital marketing strategies for their businesses.
So, to start your journey in the digital marketing field, learn digital marketing with Binar by reading the complete info below!
What is Digital Marketing
The first thing that needs to be understood is the meaning rtp live of digital marketing itself. Digital marketing is a product marketing effort by utilizing digital media and internet networks. If in ancient times the media used for marketing depended on flyers or billboards, now we can easily take advantage of platforms on smart devices to do digital marketing.
With its own reasons, why should we use a digital marketing strategy to develop the business we are in? Here are some reasons you can get:
- Digital marketing can be applied to all types of businesses
- Able to increase the amount of income effectively
- Can reach a more specific target market or consumers
- All gadgets can be used to run digital marketing
- Able to help build a business brand that is owned
Various Effective Digital Marketing Strategies
The strategies that can be applied in digital marketing are very diverse. To achieve maximum targets, first make sure the digital marketing strategy you choose is the right strategy in terms of budgeting and resources for implementation.
Below, Binar explains various digital marketing strategies that you can try.
1. Google My Business (GMB)
Google My Business account
Google My Business or Google My Business is a useful service slot via dana for instantly displaying business profiles on Google search results pages. The data shown includes addresses, hours of operation, and business ratings.
By using Google My Business, consumers can find your business location more easily. You can also display the best reviews from consumers as promotional media. Meanwhile, when using Google My Business, it is important for you to ensure that consumers’ ratings of your business are good enough to help display a good business persona as well.
2. WhatsApp for Business
Whatsapp has a large user base in Indonesia. You can use this for effective digital marketing. However, it is not recommended for you to use the regular Whatsapp type. Use Whatsapp for Business for your business account.
Why should Whatsapp for Business?
The reason is, this particular application has many features to display business profiles, product catalogs, and message statistics features. Using Whatsapp for Business can also help you reply to potential buyers’ messages through the automatic message feature.
Websites are also important for displaying online business identity. In addition, the website is also a sign of the professionalism of a business. If you don’t want the hassle of building a website from scratch, use a handy Content Management System (CMS) like Wix or Squarespace. When building a website, it’s a good idea to buy a domain and hosting so that your business name is registered as a .com or .co.id domain which can show the professional side of your business website.
4. Search Engine Optimization (SEO)
This digital marketing strategy is still related to the website. Search Engine Optimization (SEO) is applied with the aim that your business website appears on the first page of Google search results with certain keywords.
In SEO there are also several strategies or other techniques that you can apply. Starting from keyword research, link building, creating interesting content, and so on.
5. Email Marketing
Customer trust will increase if your business looks professional. Creating your own business email can make your business appear more professional and solid. Your business will look professional with an email like [email protected] instead of a normal email [email protected]
Through email marketing, you can integrate an email database of potential buyers or existing customers on your website. You can provide promotional messages by email to tar